I have a lot to say about seo. Or maybe not that much. But everything I have to say about seo is here.
Alongside Sandrine Dufour, I had the great pleasure of collaborating with a team of superstars, such as Arnaud Hiltzer from Hello Emotion & Yves Saint Lary, to enhance the SEO of the web version of WAG, an eco-coach in both mobile app and website formats, conceptualized by WWF-France. Bursting with an array of guides, tips, and inspiration, WAG aims to seamlessly integrate ecological practices into everyday routines.
A mailing house in France was planning to revamp their main website. They asked me to prepare a SEO audit to help them build their optimised V2. After its launch in August 2019, the organic traffic boomed and has recorded an increase of +220% until the end of November 2019 -and even more after that! Their main keyword, "routage postal" escalated from an average rank-90 all the way up to the first page, at the rank-7.
This pastry chef had just started to run his own online catering service a few months before our collaboration. The resources were scarce, but together with his wife, their involvement in their online communication strategy was conversely tremendous.
Welcome to the third blog in a three part series about how to get more qualified traffic to your website with the 3 main pillars of SEO. This entire series is about mind over matter, and to emphasize that you don’t need technical training to implement SEO! A Search Engine Optimization approach is more a mindset than a technical framework, and it comes down to being user-centric and keeping your users at the forefront of your mind.
In this blog, we’ll be covering the second of the three main pillars of SEO - the architecture of your website. However, I want to call out that the first pillar of SEO, identifying your keywords, really helps to inspire a user-centric mindset for your SEO approach, and leads you more naturally into addressing the architecture of your website.
CIPsy (or the Psychological Intervention Center) is a Psychotherapy Training Center in Paris offering short training sessions for Psychology professionals in new forms of innovative therapies. Prior to the pandemic, they mainly focused on their in-person training. In the post-covid world, they have moved their sessions online and the center saw a lack of attention and interest. Cipsy enlisted my help with the goal of ensuring improved visibility on Google, and I’m glad to report we are seeing a healthy increase in organic traffic allowing easier access to view CIPsy’s offerings. Let’s take a look at some of the steps we took.
Mind over Matter, sharing stories, getting content with content, and becoming user-centric maniacs with Entrepreneurs of Finland! Check out the first blog in a series on Boosting Your Website Traffic with SEO inspired by my experience leading a webinar with the awesome Entrepreneurs of Finland. SEO Pillars & Pro-Tips included.
A fully realized SEO approach is powerful because it continues to build itself on this simple foundation. Increasing the amount of pages Google knows about your website will not only be improving your visibility, but you will also be building your brand, raising your credibility, and reaching your target audience on an elevated level.
I believe truly in the influence of Search Engine Optimization because of the opportunities it allows you to connect with consumers who are actively looking for a solution. By steering clear of some of these common mistakes, we can really see how an SEO methodology will amplify your content and the prominence of your brand in Google searches.