Getting Into the SEO Mindset, PRO-Tips Take Two (2/3)
This is the second blog in a three part series about boosting your website traffic with SEO from a recent webinar I presented for Entrepreneurs of Finland and for Your Digi Guide. I’ve seen time and again that there is a lot of enthusiasm for this topic, so I’m hoping to provide some easy to implement SEO pro-tips that will help motivate your SEO attitude. My intention is to create a resource business owners and solopreneurs can easily refer back to as a reminder of some simple practical tools that can be used every day to boost your website traffic as you are building your business.
In this blog, we’ll be covering the second of the three main pillars of SEO – the architecture of your website. However, I want to call out that the first pillar of SEO, identifying your keywords, really helps to inspire a user-centric mindset for your SEO approach, and leads you more naturally into addressing the architecture of your website. So if you haven’t checked out the first blog in this series yet, you can do so here: Getting Into the SEO Mindset with Entrepreneurs of Finland (1/2)
As the founder of Frank’r and a solo entrepreneur myself, I’ve made it my mission to help other startup founders and biz dreamers get more qualified traffic to their website to help build their business by using SEO. Search Engine Optimization has the potential to be beneficial to boosting your business growth on many levels, so let’s do a quick recap of the 3 key pillars of SEO that will up your optimization ethos. These pillars will build upon and compliment one another as you apply them in your SEO implementation.
Let’s start with the 3 pillars of seo
The more the merrier! Generic keywords vs. long-tail keywords. Choosing Understandability over originality.
Architecture of the website
Detailed articulation. Mirroring your Sections. (Pro-tip: the SEO mindset is REALLY utilized here).
URL Rewriting. Crawlable content. (This part is actually extra important, you may even want to consider it the backbone of your SEO strategy! If the technical implementations are done incorrectly, then all the energy you’ve put into the first two stages is wasted).
Architecture – how to ensure your website is not a house of cards
Much like the importance of the architecture of a building, the architecture of your website is pivotal in determining the integrity and structural soundness of your website. While designing the architecture in your mind, and in real life on your site, you really want to check your SEO attitude as this is where the mindset is really utilized. The architecture of your website is an easy, and almost universal way to articulate your content in an optimized way; and is probably the part of your Search Engine Optimization strategy where you’ll get the greatest added value.
My pro-tip is to put an emphasis on the importance of an SEO mindset being applied here. No matter what your context; whether your business is B2B or B2C, or whether you sell a service or a product, whether you’re in the food industry or tech – you are very likely to be able to smoothly use most of the following types of content and segment them in an (almost) universal way on your website to optimize your SEO strategy.
Here is where the pro-tip comes in, now that you have an idea of ALL these different types of content you can use on your website, the trick is to apply what I call a mirror structure. While implementing your SEO strategy, you’re going to mirror the way you segment your product and/or service; for example, if you split your product per characteristics of your audience, you will apply the exact same logic to segment your complimentary content – such as blog content, case studies, testimonials, etc.
For a nice architectural structure of your website – that is guaranteed to BOOST your traffic – you’ll want to have an almost identical structure between your money pages and all the content that is built to support your money pages. This will increase your visibility as well as giving you layers of options to use the keywords you lovingly developed in multiple places across your website, not just on your products and/or service page.
The next step, now that you’ve created this lovely similar mirroring environment, is that you need to build bridges between all your different types of content that lead to your money pages. This is called internal linking, and this beautiful tool is going to send juice to where the magic (your biz!) happens. Basically your blog pages, case studies, testimonials, and so on, are there to receive links that will point users to where your lead generation, or where your sales happens, possibly bridging the gap between potential client to actual client.
Show me the money
While planning your website out, and prepping your SEO mindset, I suggest exploring as much as you can, do some research on competitor’s websites, as well as websites of companies you like, because implementing this structure well is going to create a rich internal linking that will boost your money pages. A concrete example that I like to refer to is Jamie Oliver’s website, which is a good example of dense internal linking. Don’t be afraid to get curious!
Applying an SEO-centered mindset and thought process to the architecture of your website is a clear path to success when it comes to visibility for your product. I hope these easy tips and tricks are helpful as you build your website and build your business. The added value to your biz will soon become apparent, brick by brick, or blog by blog if you will.
Next in the series, I’ll cover the backbone of boosting your website traffic with SEO – the technical details. This third pillar brings all your hard work together to perform best for you in harmony.