DIGITAL MARKETING STRATEGY

WITH A KNACK FOR SEARCH ENGINE MARKETING

Hi, I’m Juliette, a Helsinki-based online marketing specialist whose mission is to get more qualified traffic to your website. I want to make sure you’re able to provide an engaging and neat experience to optimize your sales or your lead generation. I have a flair for ensuring that your content strategy makes you, and your brand, stand out.

Wanna play buzzword bingo with me?

SEO

Organic visibility on Google, local SEO, long-tail strategy.

My specialty is to amplify the reach of catalogue websites. Content is king. Let's make sure your content is addressing the largest possible audience and is getting the visibility it deserves anytime someone is searching for the service or product you provide.

Learn more

SEA

Paid traffic on search & display networks.

Explore new horizons and conquer new territories to get your brand out there, be discovered by new potential users or engage again with more qualified people.

SoMe

Linkedin, Facebook, Instagram, you name it!

Social media is a great way to keep on the top of everyone’s mind, to set the tone of your brand in a way that feels more authentic, communicate expertise, provide support, and to get to know your community better.

Accessibility

Accessibility is essential.

Website accessibility has become an important topic for many website owners. If you haven’t heard much info about this before, please read further. I will give you a brief overview of what accessibility means, why it is important, and what you need to implement it.

CRO

More conversions? Yes, please!

Traffic acquisition is a top priority for most website owners but it's worth nothing if your users don't generate business. That is why conversion rate optimisation is a crucial KPI (Key Performance Indicator) of any marketing strategy.

100%

yoy organic traffic growth

Avis on an ever-growing trend

A year prior to my mission, the website was losing organic traffic compared to the previous year. After 3 months, it regained as much traffic as the year before; And on the 7th month, it reached a +100% improvement. 

39 Ways

to build an efficient omnichannel retail strategy

Guiding Miam to a more user-centric & data-driven approach

Miam Clothing is a new Finnish fashion label whose team was planning to step up their sales and marketing game. However, juggling all the marketing channels was tedious and wasting the company's resources. Together with the retail agency Werk, we rallied around this emerging designer and created an omnichannel evaluation with 2 clear goals in mind: Empowering Miam to create a profitable seamless customer experience and find the most cost-efficient strategy to get customers. Read more about this new project.

Tacos, Corona, and empathy

Thought
Digital transformation

Luis Rico was preparing to celebrate the five-year anniversary of his Mexican Taqueria, El Rey, before the coronavirus pandemic crashed the party. The Focksters had the pleasure of (virtually) sitting down with the real person behind the much-enjoyed spot in the heart of Helsinki, to discuss the innovative ways he found to connect with the real customers that are so important to the heart of his restaurant’s business model. (And yes, the Focksters all want tacos now).

Grow Your Tralala

Thought

Reviewing myself. What it’s like to give a presentation on a trendy marketing technique beloved by the start-up world, also known as growth hacking. I combined a lightning talk and a more hands-on portion to share concrete examples, in a very SEO-fashioned way. If you’d like to discover my personal take on this concept, enjoy this post!

Business Darwinism for Local Food Entrepreneurs

Thought

How do small businesses who used to rely heavily on their physical point of sale evolve in a contactless world? Let's see how a selection of smart and reactive local restaurants and catering services in Helsinki are adjusting quickly to the coronavirus new context.

How can I help you?

I would love to read you. Please, drop me a line so we can arrange our next move.

I’m currently based at Suomitalo, Lönnrotinkatu 5, 00100 Helsinki.

Don't be shy

Get in touch!

Address
Vuorimiehenkatu 18A 5
00140 Helsinki
Legal
Legal
VAT number FI28777479