95% Surge in Organic Traffic for WWF eco-guide

Enhancing SEO and User Experience of We Act for Good

Alongside the SEO expert Sandrine Dufour, I had the great pleasure of collaborating with a team of superstars, such as Arnaud Hiltzer from Hello Emotion & Yves Saint Lary, to enhance the SEO of the web version of WAG, an eco-coach in both mobile app and website formats, conceptualized by WWF-France.



2 weeks after launching, the website could enjoy a significant increase in overall organic traffic (source: Matomo)



During the same period, keywords related to “recipes” witnessed impressive growth, with up to +300% impressions and +273% clicks (source: Google Search Console)

Project Background

The WAG platform, launched by WWF-France in 2018 as a mobile application, offers eco-friendly actions, cooking recipes, tutorials, and quizzes to those who seek to make a positive impact but are unsure of where to start.


  • Non-indexable Content: The application’s content wasn’t indexable by search engine robots, limiting organic traffic potential.
  • Content Sharing: Users without the app faced difficulty accessing shared content on social media platforms.
  • Overloaded Content: Users reported content overload within the application, leading to navigation challenges.


A three-phase approach was taken to address these challenges

  • Website Creation: Developing a media-rich, eco-conceptualized website using WordPress, guided by the Green It association’s eco-design principles.
  • Application Optimization: Improving the mobile app’s user experience.
  • Website Optimization: Enhancing user journeys and SEO performance.

Project Execution

The website’s eco-design followed best practices, minimizing page resources to improve loading times, thus enhancing SEO performance. Pages, skillfully crafted by Yves Saint Lary, were designed to be visually dynamic while maintaining minimal image usage, resulting in improved loading times.

Image credit: Yves Saint Lary

SEO Implementation

  • Keyword Identification: Identifying relevant keywords for improved search visibility.
  • Title and Meta Description Optimization: Optimizing titles and meta descriptions for increased click-through rates.
  • Introduction Paragraphs: Adding introductory paragraphs to enhance content context.
  • Structured Data Integration: Incorporating microdata for enriched search results.
  • Internal Linking Automation: Implementing thematic internal linking blocks to enhance user navigation.
  • Conversion Tracking: Setting up conversion tracking using Matomo and Google Analytics.

Results Achieved

Within two weeks of implementation, notable improvements were observed:

  • +95% Organic Traffic: A significant increase in overall organic traffic.
  • Rich Results: Rich results, including “how to” and recipe-related rich results, started appearing.
  • Keyword Impressions and Clicks: Keywords related to “recipes” witnessed impressive growth, with up to +300% impressions and +273% clicks.
  • Additional Themes: Keywords related to supplementary themes such as “vege,” “vegan,” and “ecolo” exhibited between +365% and +590% impressions, and between +300% and +800% clicks.

This collaboration not only amplified the online presence of WAG but also contributed to the broader mission of introducing eco-friendly practices into daily routines. To know more, read as well the excellent recap written by Yves in French, Déploiement du média web d’un coach écolo We Act for Good (WAG) or check the video below.

Unlock the Power of Visibility: If you’re in Helsinki and in search of an SEO specialist, your quest ends here. Elevate your online presence and reach new heights with our tailored SEO solutions. Get noticed, get results! Hit me up.

Diving deeper into SEO triumphs: unveiling more business wins!

SEO strategy for drone rental service in Germany

High-Flying SEO Success for

Another delightful collab with Ansgar Frankenberg from MMEHR, a skillful tech strategist, on behalf of Boris Traskov, an engineer consultant and entrepreneur with an extensive track record of accomplishments within the robotics and UAV sector. Our joint effort was dedicated to enhancing the SEO of a cutting-edge platform catering to professionals across Europe – a drone rental service. Join us as we delve into the realm of innovation and optimization, where technology meets strategy to elevate the visibility of this remarkable venture.

Safran Blagnac, Toulouse

A Fresh Breeze Blows on Safran European Works Council's Communication

The Safran European Works Council recognizes the critical role that effective communication plays in engaging stakeholders and fostering a stronger connection. To achieve this objective, we teamed up with Sandrine Dufour to propose an encompassing solution that leverages Mailchimp's advanced capabilities to overhaul their newsletter distribution and contact collection processes. This business case outlines the scope, approach, and benefits of our proposal, guiding Safran EWC toward an innovative and impactful communication strategy.

miam clothing omnichannel marketing audit

Guiding an online retailer to a more user-centric and data-driven approach

Miam Clothing is a new Finnish fashion label whose team was planning to step up their sales and marketing game. However, juggling all the marketing channels was tedious and wasting the company's resources. Together with the retail agency Werk, we rallied around this emerging designer and created an omnichannel evaluation with 2 clear goals in mind: empowering Miam to create a profitable seamless customer experience and finding the most cost-efficient strategy to get customers. Read more about this new project.