+95%

ORGANIC TRAFFIC SESSIONS

2 weeks after launching, the website could enjoy a significant increase in overall organic traffic (source: Matomo)

+273%

ORGANIC CLICKS ON RECIPES

During the same period, keywords related to “recipes” witnessed impressive growth, with up to +300% impressions and +273% clicks (source: Google Search Console)

Project Background

The WAG platform, launched by WWF-France in 2018 as a mobile application, offers eco-friendly actions, cooking recipes, tutorials, and quizzes to those who seek to make a positive impact but are unsure of where to start.

Challenges

• Non-indexable Content: The application’s content wasn’t indexable by search engine robots, limiting organic traffic potential.
• Content Sharing: Users without the app faced difficulty accessing shared content on social media platforms.
• Overloaded Content: Users reported content overload within the application, leading to navigation challenges.

Solution

A three-phase approach was taken to address these challenges

• Website Creation: Developing a media-rich, eco-conceptualized website using WordPress, guided by the Green It association’s eco-design principles.
• Application Optimization: Improving the mobile app’s user experience.
• Website Optimization: Enhancing user journeys and SEO performance.

Project Execution

The website’s eco-design followed best practices, minimizing page resources to improve loading times, thus enhancing SEO performance. Pages, skillfully crafted by Yves Saint Lary, were designed to be visually dynamic while maintaining minimal image usage, resulting in improved loading times.

SEO Implementation

• Keyword Identification: Identifying relevant keywords for improved search visibility.
• Title and Meta Description Optimization: Optimizing titles and meta descriptions for increased click-through rates.
• Introduction Paragraphs: Adding introductory paragraphs to enhance content context.
• Structured Data Integration: Incorporating microdata for enriched search results.
• Internal Linking Automation: Implementing thematic internal linking blocks to enhance user navigation.
• Conversion Tracking: Setting up conversion tracking using Matomo and Google Analytics.

Results Achieved

Within two weeks of implementation, notable improvements were observed:

• +95% Organic Traffic: A significant increase in overall organic traffic.
• Rich Results: Rich results, including “how to” and recipe-related rich results, started appearing.
• Keyword Impressions and Clicks: Keywords related to “recipes” witnessed impressive growth, with up to +300% impressions and +273% clicks.
• Additional Themes: Keywords related to supplementary themes such as “vege,” “vegan,” and “ecolo” exhibited between +365% and +590% impressions, and between +300% and +800% clicks.

This collaboration not only amplified the online presence of WAG but also contributed to the broader mission of introducing eco-friendly practices into daily routines. To know more, read as well the excellent recap written by Yves in French, Déploiement du média web d’un coach écolo We Act for Good (WAG) or check the video below.

Unlock the Power of Visibility: If you’re in Helsinki and in search of an SEO specialist, your quest ends here. Elevate your online presence and reach new heights with our tailored SEO solutions. Get noticed, get results! Hit me up.