When was the last time you took a completely enlightening and life-changing personality quiz in a magazine? In fact, are you even old enough to know what I’m talking about? Have you ever read a magazine? Remember paper? Perhaps not. In any case, enjoy this most nostalgic inclusion of the printed press golden age! Simply select the appropriate response to each quiz item. Don’t spend too long thinking. Use your gut reaction. It may hurt.
a) Number of appointments
b) Number of appointments with proven relevant stakeholders (quality of the exchanges, interest shown by the investor, very well targeted investor)
c) Number of appointments with proven relevant stakeholder with follow-up interactions
a) Number of sales
c) Any mark of loyalty (recommandations, subscriptions to newsletter, SoMe…)
a) Number of leads
b) Number of segmented leads (by qualification, by interest, by demographic data…)
c) Number of segmented leads with follow-up interactions
a) Number of new followers, number of interactions
b) Ratio of the number of new followers / the number of posts, number of trending hashtags used, interactions on your SoMe (specially those increasing your visibility or showing a strong form of engagement from your users, i.e comments and shares)
c) Relevant dialogues both on your accounts and on your target’s accounts
a) Number of inspiring / similar projects
b) Number of detailed presentations of inspiring / similar projects (you not only heard of the project but got a deeper understanding of the stakes)
c) Ideas you’ve got from those presentations that could help your own project grow
a) Number of things done, volume of time spent
b) Prep management ratio: what you prepared / what you actually used or did (flyers, posters, business cards, presentation videos, slides, contest, devices like laptop or tablet to display/do something special)
c) Prep management (time, cost) per things done versus feedbacks/impact of those things (i.e a survey you prepared to collect ideas and contacts (time) that you displayed on a tablet (cost) versus number of ideas and contacts collected.
You’re a very pragmatic type of person. You like to count things and are probably into collecting all sorts of stuff, like imaginary friends. It’s okay, tech people are weird, but life isn’t always about counting and owning things. Step back, distance yourself from the world you’re living in and try to see the global picture. Contextualize the data you’re so keen to collect and make it useful.
Wow, we’ve got quite the analytical mindset here! Well done. You can’t be tricked by vanity metrics. Too smart. BUT you’re also a perfectionist living in the moment. You’re never completely satisfied and always looking for the little mistake you’ve made. Don’t be so harsh on yourself, and accept that the risky road to success is paved with irregular rocks. Allow yourself to Dream Big! YEAH!
You’ve stepped onto the stage and into the evil villain’s lair. You got the teeming masses of fans excited and you’re ready to drive your Aston Martin off a cliff with your supermodel co-spy in the passenger seat. From there, not only do you have a panoramic view of the situation but you’re also taking the necessary risks to achieve your mission no matter what. You analyse the past, make informed decisions in the present and are not afraid to consider what goes into an uncertain, yet supremely inspirational future.
Slush is definitely the most-hyped/coolest event the Nordic startup scene produces every year. It's so ridiculously glamorous to be a part of it, that it’s almost suffocating. You might spend the whole time living in a constant state of FMO-induced panic-attack. But you’ll keep coming back for more.
When I started my little entrepreneurial adventure, I offered 10% of my time to people needing SEO, Google Ads, or anything related to online marketing, for free. Here is what I learned about the face value of work.
Why does implementing an online marketing strategy take time? Should I work with 20 different experts for each digital marketing channel I use? Read more about my work philosophy and how you will benefit from it.
You don’t need extravagant resources to reach interesting results, relevant for the size of your organisation. The most important thing is probably your involvement in the project. If you want to collaborate with me, drop me a line.