I have a lot to say about omnichannel marketing. Or maybe not that much. But everything I have to say about omnichannel marketing is here.
Miam Clothing is a new Finnish fashion label whose team was planning to step up their sales and marketing game. However, juggling all the marketing channels was tedious and wasting the company's resources. Together with the retail agency Werk, we rallied around this emerging designer and created an omnichannel evaluation with 2 clear goals in mind: empowering Miam to create a profitable seamless customer experience and finding the most cost-efficient strategy to get customers. Read more about this new project.