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Everything about digital transformation

I have a lot to say about digital transformation. Or maybe not that much. But everything I have to say about digital transformation is here.

Safran Blagnac, Toulouse

A Fresh Breeze Blows on Safran European Works Council's Communication

The Safran European Works Council recognizes the critical role that effective communication plays in engaging stakeholders and fostering a stronger connection. To achieve this objective, we teamed up with Sandrine Dufour to propose an encompassing solution that leverages Mailchimp's advanced capabilities to overhaul their newsletter distribution and contact collection processes. This business case outlines the scope, approach, and benefits of our proposal, guiding Safran EWC toward an innovative and impactful communication strategy.

How to run a food business during a pandemic

Tacos, Corona, and empathy

Luis Rico was preparing to celebrate the five-year anniversary of his Mexican Taqueria, El Rey, before the coronavirus pandemic crashed the party. The Focksters had the pleasure of (virtually) sitting down with the real person behind the much-enjoyed spot in the heart of Helsinki, to discuss the innovative ways he found to connect with the real customers that are so important to the heart of his restaurant’s business model. (And yes, the Focksters all want tacos now).

El Rey

Business Darwinism for Local Food Entrepreneurs

How do small businesses who used to rely heavily on their physical point of sale evolve in a contactless world? Let's see how a selection of smart and reactive local restaurants and catering services in Helsinki are adjusting quickly to the coronavirus new context.

Our Clients