CRO & web analytics

Traffic acquisition is a top priority for most website owners but it’s worth nothing if your users don’t generate business. That is why conversion rate optimisation is a crucial KPI (Key Performance Indicator) of any marketing strategy.

Conversion rate optimisation is the process of improving the percentage of visitors to your website who take a desired action. The desired action could be anything from subscribing to a newsletter, making a purchase, or filling out a contact form. There are many factors that affect conversion rates and it can be difficult to identify which ones are having the biggest impact.

However, there are some common mistakes that can lead to low conversion rates.

1. Not Having a Clear Call-to-Action Your call-to-action (CTA) is the most important element on your website when it comes to conversion rate optimisation. It is the button or link that you want your visitors to click on in order to take your desired action. If your CTA is not clear or visible, visitors will not know what you want them to do. Make sure your CTA stands out from the rest of your content and use persuasive language such as “Buy Now” or “Subscribe Here”.

2. Not Creating a Sense of Urgency If you want visitors to take action, you need to create a sense of urgency. This can be done by using language such as “limited time only” or “while stocks last”. You can also use countdown timers to create a sense of urgency and encourage visitors to take action before it’s too late.

3. Not Offering Incentives Incentives are a great way to increase conversion rates. Offer discounts, coupons, free shipping, or other incentives to encourage visitors to take your desired action.

4. Not Optimising for Mobile Devices

For more info about conversion rate optimization and web analytics, feel free to contact me.