Conceptualization corner. Here you’ll find ideas about my work-life, SEO tips, thoughts regarding traffic acquisition and content strategy, reviews of Helsinki startup events like Slush, my experience in coworking spaces, and more! This is a place to explore my purpose and objectives.

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Tacos, Corona, and empathy


Luis Rico was preparing to celebrate the five-year anniversary of his Mexican Taqueria, El Rey, before the coronavirus pandemic crashed the party. The Focksters had the pleasure of (virtually) sitting down with the real person behind the much-enjoyed spot in the heart of Helsinki, to discuss the innovative ways he found to connect with the real customers that are so important to the heart of his restaurant’s business model. (And yes, the Focksters all want tacos now).

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Business Darwinism for Local Food Entrepreneurs


How do small businesses who used to rely heavily on their physical point of sale evolve in a contactless world? Let's see how a selection of smart and reactive local restaurants and catering services in Helsinki are adjusting quickly to the coronavirus new context.

Don't be shy

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