MORE (OR LESS) INTERESTING THOUGHTS

Conceptualization corner. Here you’ll find ideas about my work-life, SEO tips, thoughts regarding traffic acquisition and content strategy, reviews of Helsinki startup events like Slush, my experience in coworking spaces, and more! This is a place to explore my purpose and objectives.

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3 Common SEO mistakes you can easily fix

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I believe truly in the influence of Search Engine Optimization because of the opportunities it allows you to connect with consumers who are actively looking for a solution. By steering clear of some of these common mistakes, we can really see how an SEO methodology will amplify your content and the prominence of your brand in Google searches.

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Something up your sleeves

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Optimizing your testimonials with a SEO approach by applying categories and tags feels like a magic trick because the results can be so extraordinary, but it doesn’t really require too much wizardry. Let’s take a look into the crystal ball to see how adding a dash of Search Engine Optimization to your testimonial tonic can really make your website glimmer and shine.

Tacos, Corona, and empathy

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Luis Rico was preparing to celebrate the five-year anniversary of his Mexican Taqueria, El Rey, before the coronavirus pandemic crashed the party. The Focksters had the pleasure of (virtually) sitting down with the real person behind the much-enjoyed spot in the heart of Helsinki, to discuss the innovative ways he found to connect with the real customers that are so important to the heart of his restaurant’s business model. (And yes, the Focksters all want tacos now).

Business Darwinism for Local Food Entrepreneurs

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How do small businesses who used to rely heavily on their physical point of sale evolve in a contactless world? Let's see how a selection of smart and reactive local restaurants and catering services in Helsinki are adjusting quickly to the coronavirus new context.

Grow Your Tralala

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Reviewing myself. What it’s like to give a presentation on a trendy marketing technique beloved by the start-up world, also known as growth hacking. I combined a lightning talk and a more hands-on portion to share concrete examples, in a very SEO-fashioned way. If you’d like to discover my personal take on this concept, enjoy this post!

How to be sure I enjoyed Slush to the fullest? The quiz! (2/2)

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Enjoy this most nostalgic inclusion of the printed press golden age! Make sure you’ll enjoy Slush to the fullest thanks to this delightful personality test.

How to be sure I enjoyed Slush to the fullest? (1/2)

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Slush is definitely the most-hyped/coolest event the Nordic startup scene produces every year. It's so ridiculously glamorous to be a part of it, that it’s almost suffocating. You might spend the whole time living in a constant state of FMO-induced panic-attack. But you’ll keep coming back for more.

Almost 10%

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When I started my little entrepreneurial adventure, I offered 10% of my time to people needing SEO, Google Ads, or anything related to online marketing, for free. Here is what I learned about the face value of work.

Thoughts, Words, Actions

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Why does implementing an online marketing strategy take time? Should I work with 20 different experts for each digital marketing channel I use? Read more about my work philosophy and how you will benefit from it.

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