Conceptualization corner. Here you’ll find ideas about my work-life, SEO tips, thoughts regarding traffic acquisition and content strategy, reviews of Helsinki startup events like Slush, my experience in coworking spaces, and more! This is a place to explore my purpose and objectives.
Luis Rico was preparing to celebrate the five-year anniversary of his Mexican Taqueria, El Rey, before the coronavirus pandemic crashed the party. The Focksters had the pleasure of (virtually) sitting down with the real person behind the much-enjoyed spot in the heart of Helsinki, to discuss the innovative ways he found to connect with the real customers that are so important to the heart of his restaurant’s business model. (And yes, the Focksters all want tacos now).
How do small businesses who used to rely heavily on their physical point of sale evolve in a contactless world? Let's see how a selection of smart and reactive local restaurants and catering services in Helsinki are adjusting quickly to the coronavirus new context.
Reviewing myself. What it’s like to give a presentation on a trendy marketing technique beloved by the start-up world, also known as growth hacking. I combined a lightning talk and a more hands-on portion to share concrete examples, in a very SEO-fashioned way. If you’d like to discover my personal take on this concept, enjoy this post!
Enjoy this most nostalgic inclusion of the printed press golden age! Make sure you’ll enjoy Slush to the fullest thanks to this delightful personality test.
Slush is definitely the most-hyped/coolest event the Nordic startup scene produces every year. It's so ridiculously glamorous to be a part of it, that it’s almost suffocating. You might spend the whole time living in a constant state of FMO-induced panic-attack. But you’ll keep coming back for more.