A mailing house in France with several outdated websites had been in the process of centralising its online content under a new domain which they planned to revamp last summer. They asked me to prepare a SEO audit of the old version and share with them my recommendations to optimise the new one. After its launch in August 2019, the organic traffic boomed and has recorded an increase of +220% until the end of November 2019. Their main keyword, "routage postal" escalated from an average rank-90 all the way up to the first page, at the rank-7.
Average organic traffic growth within the first couple of months after the first SEO implementation.
The website's global ranking, comprising a list of 25 keywords, increased on average by 40 positions.
During the first ranking analysis, before implementing the new SEO strategy, only 14 keywords were ranking somewhere in the first 100th positions on Google. The new version almost doubled up (+80%) the number of keywords tested on which prospects can now find the website.
The client, Groupe Routage, is a mailing house offering a wide range of services from design and printing to mail distribution, including emailing and order preparation for e-commerce businesses. They used to have different websites for each main branch of their activity but decided later on to simplify the strategy and group everything under one brand, therefore, one domain name.
The scope included an audit of the main website and recommendations that would be integrated to the brand new version they would launch in the summer.
However, the focus couldn't be only on the most recent domain if we wanted to make the most of all their existing resources: older domain names with loads of content known and served by Google.
The SEO strategy relied heavily on content segmentation, internal linking, classic on-page optimisations and 301 redirect management to avoid all waste of resources and visibility on search engines.
This SEO action plan allowed us to enjoy the following benefits:
You don’t need extravagant resources to reach interesting results, relevant for the size of your organisation. The most important thing is probably your involvement in the project. If you want to collaborate with me, drop me a line.
This pastry chef had just started to run his own online catering service a few months before our collaboration. The resources were scarce, but together with his wife, their involvement in their online communication strategy was conversely tremendous.
A year prior to my mission, the Avis website was losing organic traffic compared to the previous year. After 3 months on my assignment, it regained as much traffic as the year before; and on the 7th month, it reached a +100% improvement.